30 years of industry wholesale experience.







Who We Are

DirectPrice is an Australian-owned and registered company serving as a one-stop shop for top-quality workwear. Proudly based in Silverwater, a western suburb in Sydney, NSW, we have supplied hardworking Australians with over 20 industry-leading workwear brands since our humble beginnings in 1988. As a 100% Australian-founded brand, we are committed to delivering a broad range of durable, comfortable, high-performing workwear from head to toe.

Our Mission

Our mission is to provide the Australian workforce with workwear that meets and exceeds the specific safety requirements of various working environments. We acknowledge the critical importance of quality, ensuring that most of our products are Australia/New Zealand certifievd and of above-par standards. 

Providing Quality Products at a alue for Your Money

At DirectPrice, we understand that cost can be a significant factor in decision-making. To offer the best value for your money, we purchase our range in bulk from our suppliers, allowing us to stock high-quality goods at a lower price. We pass this saving directly to you, providing unbeatable prices without compromising quality.

Our Brands

We proudly stock various brands, each chosen for their dedication to quality, durability, and innovative design. Our catalogue spans safety shoes and work boots, overalls, jackets, high-visibility vests, and personal protective equipment, all designed with the highest standards of safety and resilience in mind.

Our Commitment

Our commitment extends beyond delivering quality workwear. We strongly believe in directness and transparency, reflected in our fair and competitive pricing strategy. By streamlining our supply chain, minimising overheads, and partnering directly with manufacturers, we pass on the savings to our customers. 

Furthermore, we are dedicated to supporting you at every step of your workwear journey. Our team, comprising industry professionals, designers, and product specialists, is passionate about helping you find the perfect workwear solution tailored to your needs.


At DirectPrice, we're committed to doing our part for the environment and promoting ethical manufacturing practices. We partner with brands that share our vision for reliable and affordable workwear and a healthier planet. We ensure our stocked products are manufactured responsibly and continually explore new ways to minimise waste, reduce our carbon footprint, and promote sustainable practices.

Shop with us today!

Whether you're a tradie needing gear that stands up to the rigours of the job or a business looking to outfit your team with reliable protective clothing, DirectPrice has you covered. Join our community and experience the difference of workwear sourced with integrity. 

Thank you for choosing DirectPrice Workwear. We're excited to be a part of your workwear journey!